There are extraordinary technical terms to describe when truly well planned and strategic marketing has hit its mark.  Terms like brand value, market segmentation, and market share - just to name a few.  A corporation's "traditional business-as-usual attitude" or a nonprofit's good intentions are simply not enough to meet the challenges of a fast-paced, technology-driven and highly competitive marketplace.  The average adult, faced with over 1,500 advertising messages per day requires information that is relevant, timely and can cut through the information overload.